Google Fast Flip is an online news aggregator web application that lets users discover and share news articles. It was launched in beta by Google Labs. Fast Flip provides a new reading experience that combines qualities of print and the Web. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, Google provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community.
Google Fast Flip presents images of stories from Google’s news partners, which can be clicked on to navigate to the story on the news provider’s own website. Stories can be scrolled between using the mouse or cursor keys.
Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is personalized.
To build Fast Flip, Google partnered with three dozen top publishers in U.S., including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company and Newsweek. Now there are approximately 98 news partners, full list available here. Google hope to add more publishers in the future. Google says it will share the majority of revenue from contextual adverts with its news partners.
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